S.O.S! The Return of the Square!

“Remember one thing: Wrong is wrong even if everyone else says it’s right – and right is right even if everyone else says it’s wrong,” Ward once said to the Beav and I never forgot it.

I’ve spent most of my life feeling like a stodgy old lady. “Little House on the Prairie” was one of my favorite TV shows as a kid, tied with “The Brady Bunch” and “Leave it to Beaver.” I really appreciate many (but not all) of the “square” sentiments in this little early 1960s booklet, The Return of the Square: The Fight for Independence, since I still often feel so “irrelevant” and old-fashioned. It’s the text of a speech by “Madison Avenue’s favorite phrase-maker,” an original Mad Man, Charles H Brower.

I think this is a great summation of the origins of square:

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