L.L.Bean: No More Lifetime Satisfaction Guarantee

A little over a month ago I shared why I was breaking up with L.L.Bean after nearly a lifetime of loyalty. Now there’s some breaking news (and a quote from me in this article): L.L. Bean scraps its century-old unlimited lifetime return policy:

“Company executives say too many customers abused the policy by returning worn-out items years after they were purchased.”

Dishonest people weren’t holding up their end of the “handshake” and “golden rule”, but what about L.L.Bean? (Updated February 12th with response from L.L.Bean, see below.)

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